Company name: Lexli® International
CEO, Founder and Formulator: Dr. Ahmed Abdullah, M.D., F.A.C.S.
Chief Financial Officer: Robert Thibedeau
Vice President of Operations: Peg Gilbertson
Year Established: Lexli® was initially established in 1996 as a line of products available exclusively to patients of Dr. Abdullah. In 2009, the brand launched nationally.
Business Type: Professional skin care
Located: Lexli® headquarters are in Fargo, N.D.
No. of Employees: 50
Mission Statement: As the premier line of aloe-based, professional skin care, Lexli® is dedicated to the formulation of effective products that optimize skin health, thus enhancing its aesthetics.
Lexli® was founded by Dr. Ahmed Abdullah, a board-certified plastic and cosmetic surgeon, because he wanted to offer his patients the best formulation of ingredients to ensure optimal skin health post-surgery and beyond. As a noted aloe researcher who has extensively studied the benefits of aloe in surgical and skin care applications, Dr. Abdullah specifically searched for an aloe-based skin care line he could offer in his practice. When his search came up fruitless, he used his background in chemistry and biology to formulate Lexli®’s most celebrated product, AloeGlyC® Renewing Exfoliant. Featuring a base of organic, pharmaceutical-grade aloe in conjunction with other ingredients with proven efficacy, AloeGlyC® was initially available only to Dr. Abdullah’s patients. Their successful results quickly led to resounding demand for wider availability. Today, Lexli® offers a full line of products that emphasize a simple, four-step approach to skin care to encourage optimal skin health and aesthetics.
Here is what Lexli® International’s founder, Dr. Ahmed Abdullah, had to say during a recent interview.
Q: What is the strength behind Lexli®?
A: Lexli® is led by myself and a team of medical professionals who understand skin physiology and rely on scientific research to direct their efforts. My expertise regarding the clinical use of aloe is certainly an asset for our organization. It has allowed Lexli® to develop patented products that are truly unlike anything else available in the industry.
Q: What sets you apart from other manufacturers?
A: Nearly all skin care products on the market today, including those marketed as professional products, feature a base of water. Instead, each Lexli® product is formulated with a base of certified organic, pharmaceutical-grade aloe that has been properly harvested and processed to preserve bioactivity and ensure purity. By using a base of pharmaceutical-grade aloe, Lexli® is able to offer products that are truly in a class of their own.
Q: How many reps do you have and what territories do they represent?
A: Lexli® has approximately 20 sales representatives throughout the U.S. These individuals are located in those states that are growing especially fast for us, including California, Florida, Georgia, Illinois, Colorado, Nebraska, Minnesota, as well as South and North Dakota.
Q: How do you partner with your clients?
A: We are highly aware of the challenges and goals our professional customers face on a daily basis and are dedicated to helping them advance their business. On a basic level, Lexli® offers outstanding customer service and educational opportunities. I also provide a direct link to myself, via Skype® or over the phone, to my professional customers for personalized training and for technical questions.
