Company Name: SOTHYS USA, Inc.
CEO/General Director: Viviane Garces-Perez
Year Established: 1946
Business Type: Cosmetic distributor
Located: Miami, Florida
No. of Employees: 75 nationwide; 500+ worldwide
Setting the standard for the professional beauty care industry for more than 60 years, Sothys is renowned for bringing advanced skin care and expertise to consumers exclusively through professional spas worldwide. Sothys’ complete face and body treatments and high performance home care products provide both the spa industry and consumers with products that promote well-being while providing authentic, proven results.
Sothys is a world of extremely refined emotions and sensuality, a legendary name that represents excellence and prestige exclusively to spas in over 120 countries worldwide. The same passion for perfection and the same quest for absolute beauty is revealed to women and men through well-being, skin health and effectiveness.
Scientists at Sothys in France collaborate with universities and research laboratories in order to develop products and professional treatments with formulas combining well-being and technology for a positive transformation effect on body and mind. Sothys continues to set the pace with innovative face and body collections featuring cosmeceuticals, marine and botanical actives and EcoCert certified organics.
As a resource partner, Sothys delivers consultative ideas and knowledge to create revenue growth strategies while providing unparallel support and education. Our flexible and affordable buy in approach starts with the needs of the spa’s menu. Whether it is one treatment or a custom designed menu consultation, we work with any budget!
Here is what SOTHYS USA, Inc.’s CEO and general manager, Viviane Garces-Perez, had to say during a recent interview.
Q: What is the strength behind SOTHYS?
A: Sothys’ strengths lies in the fact that for us, beauty is more than a business, it is in our family roots. Sothys is a family business that has inherited a long tradition of quality and excellence, based on human values and French production. The company was started by Bernard Mas in France, and today, the new generation of the family, sons Christian and Frederic, still oversee the company. In addition, few professional beauty companies today can boast brand recognition and distribution in 120 countries. This global portfolio represents our vision for continued growth and proven success worldwide.
Q: What education and customer service support do you offer clients – both initially and long-term?
A: Sothys’ classes are dynamic, interactive and enjoyable; offering the perfect balance of product knowledge, scientific and technical information, hands-on techniques and brand awareness, so that attendees may fully embrace the key values of Sothys as a company and of its products. Through a consultative approach, training and customer service work to create an essential partnership with the spa, helping to transform the beauty institute into an unforgettable experience for the end-user.
Q: Does SOTHYS support any particular causes or charitable organizations?
A: Sothys is very much involved with several organizations; one that we strongly support yearly is the “A Prom to Remember” charity. This organization puts on the ultimate prom experience for teens with cancer, intending to celebrate their life and their youth in an environment of acceptance and camaraderie. It includes limousine transportation, formal attire and a red carpet entrance at no expense to the teens and their families. www.apromtoremember.org
Q: What sets you apart from other manufacturers?
A: Sothys is a very highly specialized brand that has always stood out in product and service through its extraordinary commitment to research and innovation. The manufacturing of Sothys products is subject to the most rigorous quality standards applied in the cosmetic industry, such as ISO and GMP manufacturing standards.
Q: Are there any new products in development?
A: Sothys is always at the forefront of the exploration in natural and effective ingredients that are cutting-edge in skin care formulations. Located in Auriac, in the Correze region of France, Sothys is cultivating its very own botanical garden dedicated to the study of the plant world and its prodigious active ingredients. This natural laboratory has become the main source of inspiration for Sothys research, allowing us to discover and formulate exclusive ingredients aimed at emphasizing well-being and innovations in skin health. The brand’s respect for nature and benefits of plants is partnered with our commitment to sustainable development. Sothys participates in the Eco-packaging charter, its focus on Eco-design and its ISO 9001 certification.
Q: What do you think about the future of SOTHYS?
A: Continuing to set the pace in the professional market, Sothys’ account executives will continue to deliver a consultative approach to ensure the success of our customers. Our partnership approach allows each day spa, salon, hotel or resort spa to project its own image, while Sothys increasingly becomes a stronger partner in the know-how and implementation of successful ROI strategies in the areas of most importance: service and marketing. Transmitting effective sales and training tools are indispensable to a growing market. We predict that, as in the past, Sothys will be viewed as a leading brand to set trends in the global beauty arena.
Q: How many reps do you have and what territories do they represent?
A: Sothys USA has representation throughout the entire U.S., as well as in Puerto Rico, the Caribbean, and Latin and South America. In addition, we offer logistic centers on both the east and west coast of the U.S., making shipping time even more efficient.
Q: What are your goals for SOTHYS and how do you partner with your clients to achieve them?
A: Our ultimate goal is to become more than a vendor to our customer, but a true resource partner. By sharing information and know-how with clients, it provides us a venue to ensure the development and prosperity of our industry, from the time that a product is created (in response to professional demands) to the time that the same product is in the hands of the end user (in response to consumer demands). Sothys has also created a very unique partnership program for our customers, called Club Beaute. This selective program allows our customers to directly impact their business and positively affect P&L.
Q: Is there something else, outside of the realm of the questions asked above, regarding your company that you would like to share with our readers?
A: Yes, Sothys is very proud to be in collaboration with one of the top public relations agency in New York, Pierce Mattie Public Relations. The unique relationship between Sothys and Pierce Mattie allows our spa partners to take advantage of the professional services of a seasoned PR team, by having them promote products and partnerships to top publications nationwide. This is a complementary service to our exclusive spa partners.
