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This month we are talking about the always important topic of sun care. From tips on keeping business booming in the sunny summer months to conducting a post-summer skin check to the latest looks of the season; this months issue takes the sun to task.
I know you are probably thinking, sun care again. However, in 2005 when The Melanoma Book by Howard Kaufman, M.D., FACS was published, he stated that:
an estimated 52,000 people develop melanoma annually; almost 8,000 people die of melanoma each year, or 20 people every day.
Twenty people every day die of melanoma; that number is staggering to me. Relatively speaking, counting family members, teachers, and co-workers that is the number of people I come in contact with each day. I cant imagine losing all of these people in one day, and certainly not to such a senseless and preventable disease. So, yes
sun care again.
It is important that you talk about sun care with every client you treat. Educate them about the sun and its dangers 24/7/365. Because whether it is overcast or a bright, sunny day, those UV rays are still causing damage if youre not protected. Im not suggesting using major scare tactics here, but make sure they understand protecting their skin and the skin of each of their family members is not just about preventing wrinkles; it could very well save their life or the life of someone they love. It is akin to not having car insurance; by the time you need it, it could be too late. Keep your shelves stocked with sunscreens and make sure you have a good variety. Some women want it included in their moisturizer; others like to apply it separately; men and children (or rather moms) often prefer sprays; and dont forget the lips. Beautiful skin starts with maintenance, and good maintenance should start with hydration and sun protection.
On another note, before I sign off for the month I want to urge you to read Michelle DAllairds letter on
page 12. AIA will administer our National Certification Prep Class and Exam this month at the International Congress of Esthetics & Spa in Dallas. Not just weeks, or months, but years of planning have gone into the development of this certification exam. I cant even begin to express to you the excitement the AIA Board of Directors feel right now. If you are not registered for this exam, but are interested in learning more about becoming an AIA Certified Aesthetician, visit our website today at www.aiaprofessional.com.
See you in Dallas,
Saundra
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