Rocasuba, Inc. is a distributor of health and beauty care products, including the award-winning RapidLash® Eyelash and Eyebrow Enhancing Serum. Founded in 2008, the privately held company prides itself on “Bringing Consumers Heroic Solutions for Life’s Inconveniences,” with a range of innovative product offerings. Always ahead of the curve, Rocasuba was the first to bring an eyelash serum to the mass market in 2008 and has remained a leader in this category. Only two years after launch, RapidLash® was in 24,000 stores with over one million units sold. Today, Rocasuba continues to see success with RapidLash®, as it remains a go-to product for lash and brow enhancement for celebrities, consumers, beauty editors and makeup artists alike.
Meet the Team
The company is a modern day “mom and pop” based in Mashpee, Massachusetts. Our team consists of Robert Trow and his wife Carol, and Barry Tatelman and his wife Susan. The first two letters of each of their names have formed the company name Rocasuba.
As a leader in cosmeceuticals and skin care, Robert Trow is committed to helping develop and perfect products that work. A simple motto, yet it is his passion and dedication that has led to the creation of effective and unique beauty formulations. Throughout his career, Robert has been recognized by industry practitioners as an authority in the science and business of professional and medical skin care and cosmeceuticals. He has been associated specifically in the skin care field as an educator, author, speaker and successful entrepreneur. Robert regularly publishes articles for professional publications covering topics from general skin care to anti-aging tips and also shares his expertise by speaking on current and emerging topics of interest at national and international meetings and to medical spas, aestheticians and physicians. Robert Trow and his wife Carol also distribute Environ Skin Care market and oversee the Rocasuba team at the Massachusetts headquarters.
Barry Tatelman, co-owner of Rocasuba, has literally touched everything from Loveseats to Lashes! Before Barry teamed up with close friend Robert Trow to form Rocasuba, he made a name for himself as a successful entrepreneur in Boston, operating the popular furniture store Jordan’s Furniture. In 1999, Barry sold the company to famous investor Warren Buffett and his Berkshire Hathaway firm to pursue other interests. Having worn many career hats in various arenas, it was not until he teamed up with Robert Trow that RapidLash® came to life. As Barry recalls, Robert came to him and requested he try the product on his semi non-existent brows. After he saw his brows literally come to life after merely four weeks of use, he knew he had to be a part of the RapidLash® launch.
The Rocasuba team currently consists of 20 Cape Cod-based employees at the headquarters in Mashpee. They also employ about 50 off-cape sales reps and product trainers.
About RapidLash®
As the first mass serum to hit the market in 2008,
RapidLash® Eyelash and Eyebrow Enhancing Serum is a clinically-proven, paraben-free serum that helps improve the overall appearance and condition of your lashes and brows. This innovative formula features Hexatein™1 Complex, a proprietary mix of six highly effective ingredients: polypeptides, biotin, panthenol, amino acids, soybean oil and pumpkin seed extract. Dermatologist and ophthalmologist tested, this unique blend works to enhance the appearance of lashes and brows, with results starting in as little as 30 days.
RapidLash® is a company that believes in products that give back. On a yearly basis, the company donates to various breast cancer organizations.
RapidLash® is available through spas, physician’s practices, skin care professionals and at drug and mass merchandisers nationwide for $49.95.
What’s next for Rocasuba?
RapidLash® is just one of many revolutionary products in the Rocasuba arsenal. As the global marketplace is continually evolving, Rocasuba is constantly on the lookout for new and innovative products to bring to market. In fact, the company is now introducing a new energy patch to the marketplace – Spot On Energy.
Spot On Energy gives adults the daily pick-me-up they need without having to sip, swallow or supplement. Free of sugar, carbohydrates and preservatives, the new Spot On Energy patch is a safer, healthier answer compared to the drinks, shots and pills currently on the market, providing up to five hours of energy through homeopathic ingredients – including naturally derived caffeine, tea extract and zinc. The product is now available online and at retail and convenience stores nationwide.
As Robert Trow, CEO of Rocasuba says, “we are always looking to provide consumers products that reduce life’s inconveniences, but only if they are affordable, safe, and efficacious.”
