Robin Lynn Cook
age 52 | married | spa owner | Coral Springs, Fla.
What are you most proud of? I am so proud of my staff at Le Boe. They are professionals in every sense of the word.
What’s the one thing you want in your spa, but you don’t have? I would like to have a medical doctor on staff.
If you suddenly found $1,000 spare cash, how would you spend it? I would spend it on more education for my staff as they love to learn.
How many hours have you dedicated to continuing education since you’ve graduated? I have dedicated too many to count. I am always educating myself on products, new services, and business applications.
What’s your biggest distraction at work? Always making sure my staff is happy and on track.
What’s your favorite treatment to give/receive? I love a great facial.
What networking strategies have been successful for your spa? I have done a lot of social media from Faceook to LinkedIn. I have found them to be very successful.
In your business, where do your best referrals come? Most of my referrals come from word of mouth and building relationships. People do business with people they know and trust.
What helped you understand how to effectively retail your products? Working with department stores and with the Lauder Corporation for many years has been a great help.
How have you stayed motivated throughout your career? I love what I do. I also love to learn new things, so I educate myself a lot.
What information did you learn after you started working that you wish you had learned in school? Every case is different. There is no black and white in this industry that is also what keeps me motivated.
How do you feel about mandatory continuing education for license renewal? I agree with this, we must stay on top of things to grow as professionals.
Do you double dip? Never! I find this horrible.
Do you feel it is appropriate to perform bikini/Brazilian waxes in the spa? Yes, my spa does a great job with this.
