What’s Your Recipe for CUSTOMER SATISFACTION?
Ibelieve that in today’s hyper competitive environment, achieving mere customer satisfaction should not be the goal. The customer has to be wowed, delighted and ready to rebook their next appointment before leaving the spa. I like to think of my customers as extended family members. Working with that mindset precludes concerns about social and financial […]
How Hobbies Lead to Happiness at Work and in Life
Aestheticians play a significant role in helping their clients remember the importance of prioritizing self-care. While self-care most certainly refers to relaxing spa treatments and taking time at home for a high quality at-home skin care regimen, the true meaning of self-care goes beyond that. My definition of self-care encompasses the care of one’s whole […]
What is your skin care ritual? Ben Johnson, M.D.,
Ifollow the same regimen twice a day. I clean my face with a gentle cleanser and never exfoliate with a scrub or device because that creates more inflammation throughout the day. I then apply a serum that increases DNA repair (using Zinc Finger Technology) which reverses damage caused to my DEJ and age spots. This […]
August 2013
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What is your most memorable client experience?
“Providing service to a client who had lost her husband. I attended the funeral and told her parents to send her to me when she was ready. On her first visit back, she stood in my office door in tears and said she was not having a good day. I put my arms around her […]
Low Level Laser Therapy Skin Care Services: A Valuable New Service for Your Aesthetics Clientele
It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective form of light therapy has been around for over 35 years and is now being used for many treatment modalities in salons, spas and wellness […]
AUGUST 2013 AIA CEU EXAM
AUGUST 2013 AIA CEU EXAM
Tips and Tricks: What Promotions Reach your Target Market?
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Understanding Cytokines and Skin Cell Communication Presented by Michael Pugliese
Understanding Cytokines and Skin Cell Communication Presenter: Michael Pugliese We know that many types of skin cells communicate with one another but how? This lecture is designed to introduce the Skincare professional to the concept of cell communication through cytokines, including growth factors and peptides. New ingredient technology focusing on this concept will be reviewed […]
September 2013
Creating new habits can be hard. Breaking old habits can be even harder. Both are required for growth and healthy living. When taking the time to learn something new in your life, most often it can feel gratifying to reach a significant goal. Besides the benefit of learning something new, you have also improved yourself […]
