What is your most popular holiday promotion?

“My most popular holiday promotion five years in a row is the Christmas tree with hanging glass ornaments. When a client purchases a gift certificate, they can pick any glass ornament for themselves which has gift cards of different denominations.” Barbara Strafella, owner of I Wake Up With MakeUp! “I like to offer Christmas deals […]

The New Face of Anti-Aging Treatments

While no one has been able to find the ambiguous fountain of youth, cutting-edge technology is giving us the chance to slow down, and even reverse, the aging process. Sure, the techniques may not be as simple as taking a sip of some magic water, but these new options give youth-seekers a chance to get […]

What’s Your Recipe for OVERCOMING NEGATIVE CLIENTS?

Over the years, my answer to this question has solely been about having to let a client go. Having been in this industry for almost four decades, I understand that some customers may have negative reactions to events in their life. In such cases, I have had to suggest they find an aesthetician that can […]

Snack Attack

Snack Foods that Wreak Havoc on Your Skin infographic provided by Killer Infographics

Skin Care Myth: Skin should feel squeaky clean after you wash your face.

Fact: Squeaky clean skin is generally the outcome of using a cleanser that is highly alkaline or formulated with harsh or abrasive cleansing ingredients. The skin is acidic by nature, sitting between 4.5 and 6.0 on the pH scale; therefore, the pH of a cleanser should also be slightly acidic. When a cleanser is too […]

Achieving Beautiful Skin: Exfoliation Methods for Your Client

Exfoliation is the first step to attaining and maintaining beautiful skin. With so many options to choose from and the majority of our clientele being unfamiliar with the various exfoliation methods, it is imperative to be well educated about what is available to us as professionals. From chemical peels to microdermabrasions to enzymes, rotary brushes […]

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