What’s your recipe for weaning clients off bad skin care habits?
Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then analyzed through a magnifying lens. Find out what the client’s concerns are. These will lead the professional to discover their habits. Every client has a […]
Sara Fulton: Chemist, Author, Researcher, Speaker, Grandmother
Vivant Skin Care’s president and co-founder Sara Fulton has dedicated over 40 years to producing ground-breaking skin care. She started her career in research while obtaining her Bachelor of Science degree at Drexel University inPhiladelphia, Penn. She was one of the first women to own and operate an FDA-approved manufacturing facility.In addition, she managed 20 […]
Exfoliation: From Ancient Times to Modern Day Aesthetics
As skin care professionals, we know the importance of skin exfoliation for healthy cell turnover, a refreshed and clear complexion, and better product absorption, but what about the methods of exfoliation? No one way of exfoliation is perfect for all skin types, but there are many possible alternatives that make it easy to find a […]
Learn What Your Clients Really Want
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually “wants versus needs.” In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, […]
O2 – Skin Oxygenation
Oxygen uptake in the skin has been an attractive cosmetic property for many years. Ingredients that imply oxygenation, energizing, and cellular respiration often speak to addressing the impact of increasing the needs of oxygen for all of skin’s metabolic processes. Some products claim to oxygenate skin with breathable formulations, non-ROS oxygenating ingredients, while certain products […]
The Makeup Junkie: A Stellar Guide to the Tools of the Trade
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist’s clientele can vary across a broad spectrum – from personal […]
Tailor-Made Makeup Applications for Clients
When it comes to makeup, everyone has a different style. Some women like bold, bright, colorful makeup. Others might prefer a more subtle, natural look. And many might even go au natural more often than not. Understanding each client’s makeup style is the first step to a great makeup application, but what comes next? There […]
Makeup Mishaps – Keep an eye out for these beauty mistakes!
Although there are many different ways to apply makeup, temporary beauty fads, and cultural norms, there are also beauty trends that are classic and timeless. For the average person in most cultures, the daily goal is to have natural beauty be the focus with some enhancement. When we start to overdo or go to the […]
The Real Purpose of Makeup
It is generally true that most people eat with care to ensure that what they ingest supports major internal organ function. When cooking, simple and clean ingredients often create the best cuisine. The same principle should hold true for the makeup that clients use on a daily basis to enhance their appearance without harming the […]
Male Clientele: A Growth Opportunity
The trend spans over a generation and solidifies. As years pass, an increasing percentage of men value the benefits of skin care products and many seek spa services. Demographics support that men’s use of products and more frequent bookings of spa visits represent significant business growth opportunities in cosmetic retail and to the professional aesthetics […]
