Today’s cosmetic packaging market is a $26 billion a year industry, on track to surpass $30 billion by 2025. One of the great ways for a spa to add some additional value to their client base is through private labeling ready-made formulas, or through the development of their own product line to retail. If they are pursuing the latter, one of the key components will be the choice of packaging for their product formulations. There are several points to consider when choosing between jars and airless pump packaging.
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PROS OF JARS
Jars are a great way to offer clients ease of use, increased recyclability, less plastic with sustainable materials like glass or bamboo, and adaptable reusability. Clients can repurpose jars as small storage, travel containers, or art projects. Jars can be used to store exfoliating powders, body balms, creams, and butters. Jars are available in a variety of sizes giving the professional options to offer the same product in different sizes suitable for travel or homecare.
JARS VERSUS AIRLESS PUMPS
One main point to consider when choosing between jars versus airless pump packaging comes down to air. Air is essential to humans, but it can also carry less-than-desirable contaminants which negatively impact the shelf life of cosmetic products. Additionally, air, when mixed with even a tiny bit of water from the shower or a wet tool, can become a petri dish for bacteria which can threaten the safety and efficacy of skin care products.
PROS OF AIRLESS PUMPS
Enter airless pumps. Airless pump packaging prevents air from entering and contaminating cosmetic formulations. The pump itself is concealed within the tube of the packaging, and as each dosage is dispensed from the tube, the pump ensures that neither air nor water can mix with the product. This makes the product easier and safer to use, protecting clients from experiencing any negative reactions from the use of a compromised formula. Consider this packaging when creating products such as serums and creams where the product is light enough to dispense in this manner, and it is important that water and air do not mix with the formulation.
Airless pump bottles also come in various sizes and styles, giving the option to offer variants in product amounts. It also gives the client more security when traveling. Often, jars can open in travel cases or suitcases, which can lead to products leaking or being wasted. Airless pump packaging typically comes with a secure lid which can prevent this from occurring.
Regardless of what a professional is formulating for their client base, choosing the right packaging can elevate not only the client experience but also provide them with a safe experience in which they can enjoy a professional’s creations as intended.
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