Why did you want to become an aesthetician? What was it about this industry that hooked you and drew you into the exciting world of skin care? There are many reasons to love what we do. The key is to remember them when we need a pick-me-up. Whether it be a client who has completely sucked out all our positive energy, a disagreement with a co-worker, or a couple of disappointing paychecks — we all have times that we question why we do what we do and if, in the end, it is really enough for us anymore. The good news: There is always hope.
Realism
Be honest … really, really honest. These past couple years have been a little rough for most of us. Even for those with a rock solid clientele, we have had to work harder than ever before to keep those clients coming in and make it happen for ourselves. For those without a solid base of regulars, it has been even more challenging. I personally went from building a clientele in one state, moving to another into a teaching job, and then back in the field struggling to stay above water. I personally know what it is like to feel that frustration and ask myself “Is this enough for me?”
We are all well aware of our economic state in this country. There is nothing we can do to change that. We can, however, start being real with ourselves and others. When we are honest and face reality, we can then make plans for the future. It is ok to admit that you have questioned your job and to be honest with a person thinking of joining the field. Tell them of all the amazing ways aestheticians can help people, all the cool things we are able to do, all the avenues you can venture down. But, please also tell them how hard they need to work to market themselves. Let them know it requires hard work and complete dedication to making it happen in our industry.
Do not get me wrong, I could not be more passionate about what I do. Everyone who knows me knows that I can speak about skin care, products and theories until your ears bleed. However, they also know that I am as honest as it comes and I want everyone to always make an informed decision for themselves about what is best. As a former educator, I can tell you first-hand the students of today have a lot of misconceptions about what their life as an aesthetician will be like, especially that first year or two. We need aestheticians who are willing to put forth an effort to continue making strides in research, marketing, education and much more. So how do we keep ourselves motivated and positive?
Have Multiple Interests
Feeling like you are in a rut? It happens! We cannot help but feel like our lives (at home and work) get very monotonous at times. This is often when we ponder and ask ourselves “Why am I an aesthetician?” It is hard to picture yourself completely changing fields and not doing what you have loved for so long, but something has to give, right? Learn something new, or add something new to your menu that you already know how to do. This can mean minor or major changes, such as going back to school. I know many aestheticians who have decided to add hair styling or nail design to their repertoire. This is an amazing way to keep your existing clients coming back more frequently and add new clients to your day. When I started doing hair again, the bump in my check was well worth facing the fear of something new. It is also a boost to feel excited again about something I can learn more about.
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