Take Note April 2008

NEW FACES & SPACES:

Murad, Inc. announces the appointment of Jeff Murad as the company’s Vice President of Product Development. Among other responsibilities, Jeff Murad will continue to work closely with his father and company founder, Dr. Howard Murad, to ensure that the Murad heritage and tradition of innovation continues
to thrive.

Two well known industry experts, Lyn Ross, founder and CEO of Institut’ DERMed Clinical Skin Care and Kun Z. Kim, M.D., an Atlanta area Facial Plastic Surgeon, announced their new partnership with the launch of the Institut’ DERMed Spa & Cosmetic Surgery Center
in Dunwoody.

Bio-Therapeutic is very excited to welcome Sallie Deitz as the newest member of the Bio-Therapeutic team! Deitz will lead the way for Bio-Therapeutic education in 2008 and beyond in Education Development.

Susan Vindics has been hired as Repêchage® Key Account Manager to promote and develop the Repêchage® Spa De Beauté™ Membership Program. Vindics also works with distributor sales consultants to help increase sales and implement the Repêchage® business plan in their territory. Seda Azarian has worked for Repêchage® West Coast distributors since 1994 in numerous areas varying from inside sales to brand management. Since her recent move back to her native New York, Azarian has been appointed Skincare Business Specialist and Key Account Manager for Repêchage®. Jennifer Fredette has been working as an educator for Repêchage® since 2001, and has recently been appointed Master Educator and Skin Care Specialist. Andrea Broadbent has stepped in as Public Relations and Marketing Assistant for the company. She will work with Shiri Sarfati, VP Sales & Marketing, to further promote the brand and products that make Repêchage® truly one of a kind.

Eve Taylor™ is delighted to introduce two new Lead International Educators to its worldwide education team – the first Lead Educator is Penelope Litsiou (far right). Litsiou will cover Greece and Cyprus and she will be based in Athens. The second Lead Educator is Laudy Maamari (far left), who will cover the middle east and will be based in Lebanon.

Niadyne, Inc., the makers of NIA 24TM, a line of niacin-based skin care products, was presented the 2008 Gold Triangle Award by The American Academy of Dermatology (Academy) during its 66th Annual Meeting in San Antonio, Texas. The company was recognized for its NIA 24 ™ Sun Damage Prevention 100% Mineral Sunscreen Skin Cancer Awareness Promotion which was one of the winners in the industry category for excellence in furthering public understanding of dermatologic issues and encouraging healthy behavior in the care of skin, hair, and nails.

Linden Leaves Herbalist Balm Mint and Tangerine Conditioner has won the Best Conditioner Award in the 2008 Natural Health and Beauty Awards in the UK.

David Yamamoto, Corporate Manager for Bio-Therapeutic, was recently recognized as Bio-Therapeutic’s first ever OLMAKC Award winner. The OLAMKC Award is an employee recognition program acknowledging star employees for their meritorious service and dedication to Bio-Therapeutic and fellow employees.

Danielle and Company was awarded “Best of Show” in the Best New Product Awards competition at EX*TRACTS®: New discoveries in beauty and wellness. Awards also were presented in five product-specific categories (Bath & Body, Beauty Accessory, Cosmetic & Fragrance, Natural/Organic and Packaging), with winners and finalists selected by a panel of trade editors. Criteria included innovative design, creative use of materials/construction, and use of new materials/technology.

Jake’s, an oasis from deadlines and tempers off the beaten track of Treasure Beach, offers guests even more relaxation with the opening of its Driftwood Spa. Named for the natural local elements used in its architecture, Jake’s Driftwood Spa lies nestled in a quiet seaside cove and contains two spacious, outdoor treatment rooms on a coral stone deck. Body-and-soul nourishing treatments with a unique holistic menu make way for a stress-free getaway.

A Spanish Congress in Tijuana México, Baja California will be held on May 25th and 26th 2008. A beautiful place for a great Congress, XII International Congress of Aesthetic Cosmetology and Spa-Tijuana Mexico is endorsed by Aesthetics International Association (AIA) USA, Aesthetic & Beauty Hispanic World Alliance, and DERMASCOPE, en español.

Another successful Level II Aesthetics Class conducted by Tina Zillmann, Director and Vice President of Advanced Rejuvenating Concepts™ in Cleveland, Ohio. The class included lecture, demonstration, and hands-on experience in chemical peels, microdermabrasion, and ultrasonic techniques for skin rejuvenation. In addition, Zillmann released the first copy of her new book, Chemical Peels and the Skin: a Comprehensive Guide to Peeling the Skin and
Client Care.

Sormé Professional Cosmetics creates makeup magic for Good Day LA – FOX Spring Bridal feature! The brides were made up by Sorme makeup artists Faranak Hosseinian and Jackie Vardanyan while Allen Edwards did the hair to look their best for their big day.

Institut’ DERMed Clinical Skin Care has re-launched its company website, www.idermed.com, to make certain that the company’s Internet presence is consistent with the educational mission of Institut’ DERMed. The high quality website provides a user friendly experience for all three divisions of the company: spa clients, product distributors, and clinical skin care students.

VerticalResponse, Inc. completed the second in a tour of targeted stops, visiting key vertical markets around the country to teach small businesses how to maximize their online marketing campaigns. At San Rafael’s Tasting Room Profitability show, where VerticalResponse met with dozens of wineries, the company highlighted targeted examples of how comprehensive email marketing can significantly improve their business – and how it has for others in
their industry.

Alterna Haircare is teaming up with Nike and Gatorade to sponsor a Celebrity Soccer Challenge hosted by soccer star Mia Hamm and her husband Nomar Garciaparra, third baseman for the Los Angeles Dodgers. Proceeds will benefit Childrens Hospital Los Angeles, and Alterna is purchasing 100 tickets that The Galaxy Foundation will distribute to underprivileged youths.

Far surpassing the response from previous years, the 2008 Global Salon Business Awards® (GSBA) has received an overwhelming record-breaking 3,000 nominations for its highly revered awards. The GSBA event will be held this year for the first time in Hollywood, Calif., over three days, June 7-9, 2008 at the famed Hollywood and Highland entertainment complex. The biennial awards honor the best and brightest salons and salon owners worldwide for entrepreneurial, business, and managerial excellence and performance. Nominations are made by GSBA sponsors, comprised of leading industry manufacturers and trade media.

Kalologie Skincare announced that it will launch two new locations in the Houston, Texas market. The upscale specialty medical spa chain will open the first of two Houston locations in summer 2008. The company currently has three locations in Southern California as well as international locations
in Asia.

eFoodSafety.com, Inc. introduces NumaDerm, its new skin care line, which focuses on three major aspects of skin health and beauty to help maximize healing and rejuvenation. NumaDerm incorporates a proprietary nanotechnology to efficiently and effectively transport its benefits deep beneath the skin’s surface.

The Awesome Aussie is arriving again! Advanced Rejuvenating Concepts™ is proud to host the founder of Caron® and Master Wax Artisan, Lilliane Caron, who will be conducting her specialty XXX Waxing Made Easy course across these U.S. Her method to XXX waxing has been taught and used throughout Australia, Italy and South Africa, and is the key to waxing efficiently and effectively saving time and money in the treatment room.

In a never-ending quest to offer the most natural skin care products possible, A Natural Difference is pleased to announce that it has revamped its product line to adhere to the highest green standards achievable.

China Shenghuo Pharmaceutical Holdings, Inc., which is engaged in the research, development, manufacture, and marketing of pharmaceutical, nutritional supplement, and cosmetic products in the People’s Republic of China (“PRC”), announced it will begin selling its 12Ways® Skin Care products in the U.S. during the first quarter of 2008.

A new-top-of-the-line spa uniforms collection of the internationally renowned brand Monique Mathieu, Paris will be launched at the International Congress of Esthetics and Spa in Dallas this month, starting April 13, 2008 (Booth # 700).

Sandy Lane, Barbados announces the recent appointment of Jo Bullock as Spa Director. Bullock brings with her a wealth of training, experience, and qualifications that she gained at top British institutions and luxury spa hotels in destinations such as Cyprus, Mauritius, and the Maldives. She joins Sandy Lane at an exciting time, as the spa is currently introducing a new collection of luxury treatments, including a range specifically developed for golfers.

Thermage, Inc. announced the introduction of the ThermaTipä CL treatment tip and the Cellulite procedure by Thermage at the American Academy of Dermatology’s (AAD) annual meeting in San Antonio, Texas. The Cellulite procedure by Thermage uses the FDA cleared ThermaCoolâ system for the temporary improvement in the appearance of cellulite.

Associated Bodywork & Massage Professionals (ABMP) announced its sponsorship of an instructors’ textbook in massage therapy – the first of its kind – in a joint effort with publisher Lippincott Williams & Wilkins (LWW). Slated for release in May, the book’s focus is providing support for teaching skills to massage therapy instructors.

Natura Senses S.A. de C.V. has just been named Lumière Light Thèrapie’s newest distributor for México. Natura Senses is owned and managed by Erika Venegas and Contessina Fernández. Prior to starting the company, these two dynamic women met working for Segmenta, one of the top beauty and cosmetics market research companies in México.

The International Dermal Institute now offers Part Two of the Skin Series advanced-level seminar, “Aging Skin: Cause, Effect and Management”, to be offered at IDI locations across the U.S. IDI’s Skin Series offers the skin care industry’s most comprehensive training in two sessions. Part One of the Series addresses skin histology and function in deep detail. Part Two addresses the industry’s hottest subject: the signs and symptoms of aging, and how to address, treat, and prevent them. ]

The National Rosacea Society (NRS) announced that four new studies have been awarded funding as part of its research grants program to advance scientific knowledge of the potential causes and other key aspects of this chronic and potentially life-disruptive disorder that affects an estimated 14 million Americans.

Bio-Therapeutic recently traveled to Hong Kong to meet with and educate Hong Kong distributors, Bio-Therapeutic Computers, Ltd., to enhance their training with the hottest items on the market: the Bio-Synthesis Light Activated Facial Rejuvenation System™, as well as Bio-Therapeutic’s unstoppable Chromatic™ and Accelerate™ lines that were recently launched to an excited Hong Kong market.

Candela Corporation reports findings of six recently published peer-reviewed studies in which Candela’s Vbeam Perfecta and GentleLASE were highlighted. The studies for the Vbeam Perfecta tested the effectiveness and safety for treatment of various lesions. The GentleLASE studies tested the efficacy of treating pigmented lesions and showcased a head to head comparison with the IPL system specific to hair removal treatment.

In an unusual alliance bringing together marginalized youth, cinema, and professional skin care, Dermalogica has teamed with INNER CITY FILMMAKERS (ICF), a Los Angeles-based mentoring program which offers urban teens creative, educational, and professional opportunities through every aspect of the filmmaking industry. This inspiring organization reports that more than 84 percent of 2004-2005 ICF graduates continued on to college. In fact, many of these individuals also received scholarships to prestigious art institutions and universities.

As part of its word-of-mouth marketing initiative, Bioelements professional skin care is connecting with well-respected online beauty experts. Industry writers and editors are invited to experience Bioelements facial treatments in elite spas around the world. This program aims to generate influential peer-to-peer reviews and recommendations in top beauty blogs and websites.

Aveda™, the maker of plant-derived hair care, skin care, makeup, and lifestyle products and a global leader in corporate environmental sustainability, is building on the breakout success of its Spring/Summer 2008 Green Fashion program with an enhanced eco-friendly platform for the Fall/Winter 2008 New York shows. Once again, Aveda has engaged New York’s most talented and highly influential designers to raise the industry’s collective environmental conscience.

Not only is derma e® dedicated to producing the highest quality, effective skin care formulas possible, derma e® also believes in a strong commitment to giving back. In addition to ongoing support for local communities and causes and to touch lives on a global level, derma e® has formed The Paraguay Project: their newest effort in 2008 to support the people, rainforests and land of Paraguay.